Festival PMU Universe Awards 2026 – a prestigious international event in the permanent makeup (PMU) industry – was successfully held from March 28 to March 30, 2026, in Ho Chi Minh City. Bringing together representatives from over 50 countries and territories, along with leading experts, masters, and global beauty brands, the event went far beyond a conventional competition to become a dynamic platform for cultural exchange, artistic expression, and professional advancement. With the overarching theme “Aspiration for Peace,” the festival delivered a powerful message of unity through the language of beauty.
Among the key contributors to this remarkable success, CEO Yumi Kang – representing the brands Abeli & Dear Mella from South Korea – made a profound impact as a Diamond Sponsor, affirming her position as a pioneer in beauty innovation and elevating the international stature of the event.
As the CEO of DEAR MELLA, Yumi Kang has played a vital role in enhancing the global prestige of “Made in Korea” through exclusive, cutting-edge technologies in melanin care. Her brand has earned the trust of leading OB-GYN clinics, dermatology centers, and aesthetic institutions across South Korea, demonstrating both clinical reliability and high practical applicability. This strong medical and aesthetic integration has positioned DEAR MELLA as a trusted name in advanced skincare solutions, particularly in the treatment and management of pigmentation concerns.
Notably, DEAR MELLA is recognized as the only melanin-care brand holding exclusive nationwide distribution rights in Japan – one of the most demanding markets in terms of quality and safety standards. This achievement has enabled the brand to successfully penetrate hospital systems and collaborate with major corporations, further solidifying its influence and credibility on the international stage.
Beyond her leadership as a CEO, Yumi Kang is also a prominent figure in the global beauty community. She is widely known as the host of major Body Art competitions, an SMP speaker at international conferences, and a lecturer at Yonsei University – one of South Korea’s most prestigious academic institutions. Her collaborations with PhD experts from Seoul National University, Korea University, and KAIST reflect a strong academic foundation that bridges scientific research with real-world application in the beauty industry.
This combination of innovation, education, and global connectivity has enabled Yumi Kang to bring more than just financial sponsorship to Festival PMU Universe Awards 2026. Her presence contributed valuable knowledge, advanced technology, and a forward-thinking vision, helping to create an environment where artistry, science, and innovation converge at the highest level.
Throughout the three-day event, the imprint of DEAR MELLA was evident in the elevated professional standards and the spirit of innovation that defined the festival. The brand’s involvement not only enhanced the overall quality of the program but also fostered meaningful connections among international experts, opening doors for collaboration and future development within the global PMU community.
As the festival concluded with resounding success, CEO Yumi Kang’s role as a Diamond Sponsor stood out as a defining highlight. Her dedication, expertise, and visionary leadership not only contributed significantly to the event’s achievements but also reinforced DEAR MELLA’s position as a global leader in advanced aesthetic solutions.
In conclusion, Yumi Kang’s presence at Festival PMU Universe Awards 2026 was more than a sponsorship—it was a statement of innovation, excellence, and global influence. With a strong scientific foundation and an unwavering commitment to progress, she continues to lead DEAR MELLA toward new milestones, inspiring the international beauty industry and shaping the future of modern aesthetics.
